Verity CraftWhy you can’t be a thought leader on content aloneWhen people think of thought leadership, many think of it as just a content marketing buzzword — what people are doing when they write…6 min read·Feb 3, 2021----
Verity CraftWhy is it so freaking hard to write as yourself?I was sitting at my computer, agonising over an article for our business’s blog when I realised that this wasn’t the first time I’d been…3 min read·Nov 16, 2020----
Verity CraftGaining your share of the attention economy — without being an a**holeLet’s talk thought leadership during a recession. Right now, people are consuming more content than ever, spending more time than ever…3 min read·Nov 16, 2020----