Verity CraftWhy you can’t be a thought leader on content aloneWhen people think of thought leadership, many think of it as just a content marketing buzzword — what people are doing when they write…Feb 3, 2021Feb 3, 2021
Verity CraftWhy is it so freaking hard to write as yourself?I was sitting at my computer, agonising over an article for our business’s blog when I realised that this wasn’t the first time I’d been…Nov 16, 2020Nov 16, 2020
Verity CraftGaining your share of the attention economy — without being an a**holeLet’s talk thought leadership during a recession. Right now, people are consuming more content than ever, spending more time than ever…Nov 16, 2020Nov 16, 2020
